Wednesday, June 25, 2014

Eyes On: Alice + Olivia

Behind the scenes from Alice and Olivia Pre-Spring 2015

It sounds like a cute new girl group that'll put out two albums in the next two years and then fade into oblivion. But alas, we said goodbye to Aly and AJ many years ago. No, Alice + Olivia is a contemporary brand created by Stacey Bendet in New York in 2002 and has recently become one of my favorite brands to watch.

Alice + Olivia was formed by Bendet and her college classmate at the University of Pennsylvania, Rebecca Matchett. It was named for Bendet's mother (Olivia) and Matchett's mother (Alice). Bendet wanted to make a trouser "sexy" and "the focus of an outfit", so she created a pair that was slim at the hip, making the legs look longer and giving a slimming effect. Designer Lisa Kline saw them and ordered twenty more for her boutique. The brand was officially launched at Barneys New York in 2002.

I first learned about Alice + Olivia simply from an ad in Vogue that caught my eye. Upon further research, I found that several of my ultimate favorite fashion bloggers wear this brand.

These photos are from their tumblr, which is also really precious and is something you should definitely check out.

The Alice + Olivia Resort 2015 collection contains some of my favorite looks from the brand by far, inspired by the book One Special Summer

All in all, I love this brand because, while it does have a specific feel, it doesn't seem to stick to one specific genre.

So come on, guys. You know you want that matching sunflower jacket and pants.

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